The Ultimate List of 140+ Best Affiliate Marketing Niches in [2023]

Affiliate marketing allows regular people to earn commissions by promoting products they believe in. This passive income stream simply requires an audience and some affiliate links.

But with so many potential niches, how do you choose the right one?

This exhaustive list reveals the 140+ most profitable niches for affiliate marketing in 2023. We'll explain:

How we selected these money-making niches
The traits of an ideal affiliate niche
140+ niche ideas with related affiliate programs
Bonus recurring and high-ticket programs

So whether you're a blogger, YouTuber, podcaster, or just starting out, use this guide to find the perfect niche to monetize your audience.

How We Chose These Lucrative Niches

Our team of affiliate marketing experts used data and experience to select these niches:

We've built affiliate sites and helped 14,000+ customers do the same
We surveyed 2,270 affiliates to reveal the top-earning niches
We analyzed tools like Google Trends, SEMrush, and Ahrefs to gauge demand
We hand-picked affiliate programs with high commissions and cookies

The result is 140+ evergreen niches optimally balanced for demand, competition, and affiliate earnings potential.

Traits of the Best Affiliate Marketing Niches

While our list targets a range of traffic levels, the most profitable niches share these key traits:

Evergreen Appeal

Choose a niche with lasting demand instead of short-term fads. For example, weight loss over fidget spinners. Evergreen niches have built-in audiences always looking for solutions.

Passion Potential

It's easier to create great content if you enjoy the topic. Plus this passion shows in your writing. Most successful affiliates choose niches they find genuinely interesting.

Multiple Good Offers

Reliable niches feature several affiliate programs with attractive commissions and high-value products. This diversifies risk and provides alternate offers if one program closes.

Solid Search Volume

Ideally, target niches have thousands of monthly searches for relevant buyer keywords. This indicates existing demand for solutions to a compelling problem.

Reasonable Competition

Low competition makes it easier to rank content, but zero competition likely signals a lack of profit potential. The best niches balance healthy demand with beatable competition for your skill level.

List of 140+ Most Profitable Affiliate Niches in 2023

This expansive list reveals worthwhile niches for all experience levels, traffic needs, and passions:

Evergreen Lifestyle Niches

These topics solve ongoing consumer problems related to hobbies, home, and personal growth:

Hot Health & Wellness Niches

These niches promote products catering to diet, fitness, and alternative wellbeing:

Evergreen Money Niches

Niches related to making, saving, or investing draw continuous demand:

Hot Parenting & Education Niches

Parents spend freely to help their children learn and develop:

Lucrative Tech Niches

Technology solves problems and stimulates passions like gaming:

Appealing Pet Niches

People happily spend on beloved pets for food, health, and accessories:

Surprising Niches

These unexpected niches can provide profitable opportunities:

This list features established hits as well as up-and-coming niches to target now before competition crowds in.

To summarize, the most profitable affiliate marketing niches:

Solve high-demand consumer problems
Inspire passion and enjoyment
Offer multiple affiliate programs with strong commissions
Deliver search traffic indicating buyer intent
Remain evergreen to build long-term value

Now let's explore prime niches for monetizing your website, blog, channel, or podcast.

Photography

Photography appeals to artistic hobbyists and professionals alike. The global market is worth $57 billion and expected to grow steadily.

Most photographers think nothing of spending $500+ to upgrade lenses and gear. Even amateurs invest in courses and travel to hone their craft.

As online photo sharing explodes, affiliates can earn commissions on:

Camera gear
Photoshop services
Printing & albums
Classes & workshops
Stock images

Established bloggers use affiliate links to great success in this visual niche.

Relevant Affiliate Programs: Shutterstock, B&H Photo, Animoto, Photzy

Luxury

Despite economic ups and downs, the luxury niche remains profitable. When times get tough, people still crave high-end watches, cars, jet charters, and jewelry lifting their mood.

In fact, the average American spends $324 per month on little luxuries. This niche also appeals internationally to rising middle-class markets.

As an affiliate, promote:

Watches - $165 commissions
Business jets - $3,000 per lead
Handbags - 8% commission
Jewelry - $900 average order

Target high-income buyers and gift purchasers hungry for luxury recommendations.

Relevant Affiliate Programs: eBay Certified Luxury, FlexJet, Frost NYC

Home Decor

Home decor persists as a beloved niche even amid economic worries. People invest substantially in making living spaces stylish sanctuaries.

The average American spends $581 per room to decorate their home. Even more goes toward remodeling kitchens and bathrooms.

New homeowners drive continuous demand, but enthusiasts also refresh furniture periodically. DIY fans purchase supplies for projects creating gifts and accents.

This niche appeals across income levels, especially with the rise of budget-friendly stores like IKEA and Target. Promote:

Furniture - 8% commission
Home accents - 15% commission
Organization systems - $22 average order
Craft supplies

Relevant Affiliate Programs: Houzz, Command Brand, Easy Canvas Prints

Gardening

Gardening has surged in popularity with people spending more time at home. The niche now pulls $70 billion in North America alone.

The average household invests $503 per year in gardening and lawn care. Even renters purchase potting soil and indoor plants to enjoy nature's beauty.

Affiliates can target niches like:

Seeds & plants
Garden decor
Water features
Composting

Retirees and green thumbs drive demand. But parents also purchase yard toys and gardening sets to unplug kids from devices.

This niche works well for home and DIY bloggers plus green living influencers. Evergreen demand means promoting:

Patio furniture - $100 average order
Gardening tools - 8% average commission
Water features - $30 average commission

Relevant Affiliate Programs: Garden Goods, Sylvan Runkel

Yoga

Yoga helps over 30 million practitioners worldwide find balance and serenity. Classes remain popular, but digital platforms expanded access the last few years.

In the U.S. alone, fans spend $16 billion on yoga clothing, equipment, and accessories each year. Growth potential stays strong as more gym-goers discover yoga's benefits.

Niche marketers can promote:

Online yoga classes
Video subscriptions
Yoga gear - mats, blocks, straps
Athleisure clothing
Essential oils
Travel retreats

Health bloggers do well with this niche. But opportunities exist for mom bloggers, gear reviewers, and Zen living advocates too.

Relevant Affiliate Programs: Mindbodygreen, Ipsylon, BeeFriendly

DIY Crafts

Arts and crafts fans happily invest in supplies for enjoyable hobbies. As a creative outlet, DIY also provides mental health benefits for the 1 in 3 Americans who embrace it.

Typical craft devotees spend $492 per year building skills in niches like:

Scrapbooking
Knitting
Jewelry making
Paint pouring
Resin crafts

With global revenues topping $600+ billion, retailers offer extensive affiliate programs paying commissions on:

Craft books & patterns - 10% commission
Craft tools - 8% average order
DIY kits - $20 average order
Kids activity subscriptions

Relevant Affiliate Programs: Etsy, Dick Blick, Doodle Crate

Arts & Music

Beyond performers, everyday folks engage in music, art, and dance as fun pastimes. Playing instruments socializes school kids while providing cognitive perks for seniors.

Nearly 40% of U.S. adults personally create artworks as a hobby. Fans additionally splurge on concert tickets, streaming services, artworks, and instruments keeping this a hot niche.

Bloggers can integrate music or art themes easily. But significant verticals exist around lessons, gear, and events. Consider promoting:

Art supplies - Up to 12% commission
Digital art programs - $34 per sale
Travel experiences - 10% commission

Relevant Affiliate Programs: Guitar Center, Blick Art, GetYourGuide

Weight Loss

Helping people slim down makes for a perpetually profitable niche. In the U.S. alone, consumers spend $60 billion annually chasing weight loss miracles.

Successful programs understand losing weight requires lifestyle changes beyond a magic pill. Bloggers review sustainable diet and fitness plans along with supplements supporting better health overall.

Affiliates see solid clicks promoting:

Diet plans - $150 per sale
Fitness apps - 40% commission
Healthy recipes - $20 average order
Weight loss pills - $90 per order

This niche fits into broader health, fitness, or nutrition content strategies. But singular weight loss sites succeed as well.

Relevant Affiliate Programs: Noom, Nutrisystem, Healthy YOU Vending

Fitness

Fitness is a pillar niche due to the consistently massive global market. Consumers spend $3.7 trillion pursuing physical health through gym memberships, home equipment, sports gear and more.

While crowded, this niche works if you zoom in on particular audiences. Consider targeting:

At-home moms
Middle-age muscle building
Triathlon training
Yoga enthusiasts
Senior fitness

Even micro-influencers earn commissions promoting:

Fitness trackers - 8% commission
Exercise equipment - 4% commission
Digital training plans - Up to 75% commission
Supplements - $29 average order

Relevant Affiliate Programs: Rogue Fitness, Gymshark, FUT

Supplements

Supplements support diet, training, and holistic wellness goals year-round contributing to an industry worth $120 billion.

Nearly 75% of U.S. adults take some form of vitamin, mineral, or plant-based supplement. Top products provide energy, help build muscle, assist weight loss, and boost immunity.

Pre-workout powders and shakes dominate. But niche supplements like nootropics and mushroom extracts are gaining ground.

This is an easy add-on niche for health or nutrition bloggers. But standalone sites work well also. Consider promoting:

Protein powders – 10% commission
Essential fatty acids – $20 average order
Nootropic pills – $50 average order
Herbal sleep aids – 15% commission

Relevant Affiliate Programs: Vitamin Shoppe, Mind Nutrition, Bulletproof

Essential Oils

Essential oil revenue grows over 20% annually with no signs of slowing. Current sales exceed $27 billion as aromatherapy fans diffuse and apply oils for relaxation, skin care, cleaning, and more.

Over 50% of consumers now use these plant-based oils at home or work. Even major retailers like Walmart stock teaspoons online.

Bloggers seamlessly blend essential oil mentions into green living, health, DIY, or mom content. But newcomers also build standalone essential oils sites with affiliate links making sales.

This passionate niche happily buys:

Diffusers – 10% commission
Top brand oils – Up to 25% commission
Roll-on perfumes – 15% average order
Video courses – $97 per sale

Relevant Affiliate Programs: Edens Garden, Rocky Mountain Oils, Entrepreneurs on Fire

CBD

CBD products contain trendy cannabidiol derived from hemp plants to produce calming effects without the cannabis high.

Popularity exploded recently with CBD now used in everything from gummy bears to bath bombs. Revenues this year already exceed $18 billion with forecasts doubling by 2026.

Lifestyle bloggers seamlessly recommend CBD, but as an independent niche, it also holds strong profit potential. Ideas include targeting:

Pet owners
Pain management
Beauty & skincare
Foodies

Feature products like:

CBD gummies - 15% commission
Pain relief balms - $54 average order
Bath bombs - 10% commission
Pet treats - 7% commission

Relevant Affiliate Programs: CBDistillery, Receptra Naturals, Pet Hemp Company

Nutrition

Nutrition addresses growing interest in evidence-based healthy eating for wellness, medical needs, sports performance, and weight goals.

This niche dominates as a $700 billion market with supplements alone pulling over $60 billion annually. Top products provide convenient nutrition supporting busy, on-the-go lifestyles.

Pre-made smoothies and meal replacement shakes sell well. But nutrition bloggers also boost affiliate earnings sharing science-backed knowledge like:

Intermittent fasting guides - $20 average order
DNA-based diet customization – $50 per order
Budget meal plans - 8% average commission
Recipe calculators - $5 per sign-up

Relevant Affiliate Programs: Metagenics, NutriFix, PaleoPlan

Personal Loans

Financial products make reliable niches because people borrow continuously. Over half of Americans carry debt with the average household owing $6,600 across credit cards, personal loans, and retail financing.

Banks issue over $88 billion worth of unsecured personal loans annually. Applicants seek funds consolidating credit card balances along with major purchases like medical bills, weddings, and home renovations.

Affiliates earn up to $150 per lead working with trusted lenders helping borrowers find the lowest rates. This niche fits with broader personal finance content strategies. But deep personal loan sites work as well.

Consider promoting lenders offering:

Bad credit loans
Debt consolidation
Home improvement loans
Wedding loans

Relevant Affiliate Programs: Lending Tree, Payoff, Upstart

Mortgages

Mortgages make another evergreen financial niche because owning property remains part of the American Dream. Roughly 70% of U.S. households currently hold a mortgage with values topping $11 trillion.

Many residents refinance existing mortgages when interest rates drop. This sparks ongoing demand even between home sales. First-time buyers drive further leads seeking education navigating options.

Bloggers bridge mortgages into household budgeting or investing content with ease. But deep niche sites succeed as well by diving into specifics around:

Refinancing
First-time home buyer programs
VA home loans
Jumbo mortgages

Typical earnings run $100 to $200 per lead with high lifetime values.

Relevant Affiliate Programs: Lenda, Morty, Lending Tree

Credit Cards

Credit card debt holds steady at over $800 billion across 200+ million open card accounts in the United States. This demand bankrolls a reliable affiliate niche.

Issuers compete aggressively for prime borrowers who responsibly manage credit. They offer flashy rewards points, low promotional rates, and signup bonuses to court cardholders.

Affiliates earn bounties – called bounties – up to $150 per approved application. Consider integrating cards as an easy monetization layer for finance blogs. Or go deep on points, types of cards, and consumer strategies.

Promotions might include:

Cashback cards
Travel reward cards
Balance transfer cards
Business credit cards

Relevant Affiliate Programs: CardRatings, CompareCards, Credit Karma

Debt Settlement

When debts grow unmanageable, borrowers pursue relief through debt settlement.