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| The Ultimate Guide to Republishing Blog Content on Medium for More Traffic |
Medium is an extremely popular platform for reading and publishing content. With over 30 million monthly views, it provides a great opportunity to reach a wider audience by republishing your best existing blog content.
This step-by-step guide will teach you how to:
- Set up a Medium account
- Import blog posts using Medium's import tool
- Customize imported posts for optimization
- Manage and promote your stories for maximum visibility
By the end, you’ll have a full understanding of how to use Medium for content syndication to boost traffic.
Why Republish Content on Medium?
Here are some of the main benefits of republishing content on Medium:
Reach new audiences - Medium has millions of engaged readers. Republishing gives your content another chance to be discovered.
Increase referral traffic - Stories on Medium can drive direct traffic back to your original blog post.
Improve brand visibility - Creating a publication allows you to showcase your best content.
Easy to implement - The importing process is straightforward for getting content onto the platform.
Just be sure to use Medium's canonical tag, which attributes authority to the original post. This avoids duplicate content penalties.
Step 1: Setting Up Your Medium Account
Signing up for Medium only takes a minute. You can register with your Google, Facebook or Twitter accounts. Or simply provide your email address.
Once your account is ready, take some time to understand Medium's interface by:
- Customizing your profile
- Following topics and people to populate your homepage feed
- Exploring publications that align with your niche
- Downloading the mobile apps to access stories on-the-go
Understanding how readers interact with Medium will allow you to better optimize your imported posts.
Key Takeaways for Setting Up Your Medium Account:
- Quick signup process using existing social profiles or email
- Spend time customizing your account for the best experience
- Follow topics and people related to your niche
- Check out popular publications in your industry
- Use Medium's mobile apps for managing your profile
Step 2: Importing Your Blog Posts to Medium
Once your account is ready, it's time to import some blog posts. Medium's import tool allows you to easily republish old content.
Here's a step-by-step guide to using the import tool:
Select a high-performing post from your blog to republish first. Check Google Analytics or a tool like BuzzSumo to identify your most popular articles.
Copy/paste the post URL into Medium's import tool and click "Import".
Review the imported draft. The text and formatting will mirror your original post for an easy transition.
Manually add any images/videos that weren't imported automatically. This is vital for increasing readership.
Medium's import tool is very straightforward. But customizing your posts further can help them resonate better with Medium's audience.
Key Takeaways for Importing to Medium
- Use the Medium import tool to republish old blog posts with one click
- Choose evergreen, high-traffic articles from your back catalog
- Text and formatting will import seamlessly
- Manually upload any missing images/videos from original piece
Step 3: Customizing Your Post for Medium
Here are some key ways to update your imported post to better fit the Medium environment:
Update the Title, Description and Tags
- Retool the headline to speak directly to Medium's readership if needed
- Write a new subhead and description that grabs attention
Include 5 relevant tags so your post surfaces in topic feeds
descriptive tags drive discovery on Medium
Enhance Readability
- Break up dense paragraphs into shorter sentences
- Add more visuals like images, graphics and videos
- Highlight key takeaways with bold or underline formatting
- Include lists and headers to divide up different sections
These readability factors help Medium visitors digest your content.
Insert Links to Related Stories
- Link out to other publications or writers in your niche
- Add references to your other relevant Medium posts
Linking to authoritative sites and people helps build your presence on Medium.
When customizing an imported post, always keep the Medium reader experience in mind.
Key Takeaways for Customizing Your Post
- Update headlines, descriptions and tags specifically for Medium
- Improve readability with more visuals, formatting and scannability
- Include links to related stories and influencers to fit community
Step 4: Publishing and Promoting Your Post
You've customized your imported blog post for Medium's community. Now it's ready to be published!
Hit Publish and watch your content go live. But don't stop there...
Here are crucial tips for promoting a new story on Medium:
Distribute Your Post to Related Publications
Curate content into niche publications aligned with your blog post topic. This expands visibility.
Some options:
- Create your own publication on Medium for free
- Ask leaders of existing publications to add your story
- Search publications by topic and submit stories for consideration
Share to Social Media and Email Lists
- Post your story link directly to Twitter, Facebook, LinkedIn etc.
- Include the link in your email newsletters and promotions
Tap into your first-party platforms and owned channels to spread the word.
Engage With Readers and Followers
- Reply to comments from followers and participating publications
- Thank readers for recommending your post
- Share comments with high visibility back to your social channels
interactions encourage viewers to follow you long-term.
The more exposure you gain on Medium, the more referral traffic gets driven back to your original published blog posts!
Key Takeaways for Promoting Your Post
- Distribute to niche publications for targeted visibility
- Promote on social channels, newsletters and website
- Continuously engage with commenters and followers
Tracking Performance of Your Medium Content
Understanding how your imported posts perform allows you to iterate and improve over time.
Medium offers helpful statistics across your stories and publications:
Individual Story Metrics
For any given post, access ** readership data and trends:
- Total views
- View rate/velocity over time
- Referral sources (social, publications etc.)
- Average reading time
- Total recommendations
These post-level stats indicate what content resonates.
Publication Dashboard
Across your entire Medium publications, analyze:
- Top posts by readership
- Follower growth over time
- Geographic breakdown of readership
- Most popular traffic sources
publication metrics provide big picture context.
Monitor both story-level and publication-level analytics to get a 360-degree view that informs your syndication strategy.
Key Takeaways for Content Analytics
- Medium offers transparent stats for all published stories
- Identify your best-performing pieces based on views and reads
- Optimize publication strategy using geographic/source data
Final Tips for Content Syndication Success on Medium
Republishing blog posts on Medium is a reliable way to expand your reach. By implementing everything outlined in this guide, you'll be ready to fully tap into Medium’s capabilities.
Here are a few parting reminders:
Pick evergreen, high-quality articles from your backlog to republish. It’s better to recycle great content vs. publishing something mediocre.
Heavily promote your best stories. Don’t just publish and leave it! Share to social channels and distribute to niche publications.
Closely monitor performance data. Pay attention to traffic trends to dictate your ongoing approach.
If you actively manage your Medium presence over time, you can build a channel that drives recurring visitors back to your owned properties.
Best of luck using this guide to drive more traffic from Medium! Let us know how it works for you.
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