How to Make Money With Local Affiliate Marketing in [2024]

How to Make Money With Local Affiliate Marketing in [2024]

Local affiliate marketing provides a lucrative opportunity to partner with businesses in your community. Compared to conventional affiliate marketing, it comes with less competition, higher commissions, and more chances to provide value.

This step-by-step guide will teach you how to get started with local affiliate marketing from scratch.

What is Local Affiliate Marketing and How Does It Work?

Local affiliate marketing involves promoting products, services, and offers for businesses in a specific geographical area like a city, county, or state. Instead of promoting affiliate offers from large networks like Amazon Associates or CJ Affiliate, you directly partner with local businesses.

Here is a simple overview of how local affiliate marketing works:

1. Find local businesses in your area. Research profitable niches and identify potential merchant partners.

2. Contact businesses and negotiate deals. Most deals pay you commissions or fees per lead. Agree upon lead details upfront.

3. Drive targeted traffic to offers. Use SEO, PPC ads, social media, and other marketing to promote offers.

4. Track leads and sales. Tools like affiliate links and call tracking numbers help quantify your results.

5. Get paid for conversions. Earn commissions when referrals become customers.

The most common compensation models are:

• Commission basis: Get paid a % of any sales from your referrals. For example, earn $100 for each car insurance policy sold.

• Cost per lead/action: Get paid for specific lead types like calls, form submissions, emails etc. For example, earn $15 per phone call or quote form completion.

Local affiliate marketing creates a win-win partnership between you and local merchants. You help them grow their business with new customers. In exchange, you earn excellent commissions.

Why Local Affiliate Marketing Works So Well

There are four core reasons local affiliate marketing can be tremendously effective:

1. Hot Market Demand

Many local businesses desperately need help with digital marketing but struggle with execution. Surveys show:

• 27% of small businesses don’t have the time or budget for online marketing.
• 30% say keeping up with technology is extremely challenging.
• Only 72% use basic tactics like email marketing.

You can provide the solutions local merchants are eagerly searching for. Become an invaluable partner by sending them new, ready-to-convert leads.

2. Less Competitive Keywords

Ranking for broad keywords like “life insurance” has intense competition. But targeting local keywords like "life insurance Miami" is much easier.

For example, compare the Keyword Difficulty scores for local versus national keywords:

``` National KD | Local KD